5 Books every man should read before starting a business

These five foundational books offer the ultimate blueprint for starting a business. They cover everything from validating your ideas and managing cash flow to mastering communication and building the right operational mindset. [1, 2, 3]

1. The Lean Startup by Eric Ries

  • Why read it: It will save you time and money. Ries teaches you how to test your ideas with a “Minimum Viable Product” (MVP) and use real customer feedback to build exactly what the market wants, rather than guessing and building in a vacuum.
  • Where to find it: Read the synopsis and order a copy on Goodreads.

2. The Mom Test by Rob Fitzpatrick

  • Why read it: This is the ultimate guide to validating your business ideas. Fitzpatrick teaches you how to ask customers the right questions so they don’t just “be nice” and tell you your idea is great when it isn’t.
  • Where to find it: Check out the official book page and purchase options on Rob Fitzpatrick’s Website.

3. Profit First by Mike Michalowicz

  • Why read it: Cash flow is the lifeblood of any business. This book provides a counter-intuitive but incredibly effective financial management system that ensures you pay yourself first and never run out of operating cash.
  • Where to find it: Get a breakdown of the core concepts on Mike Michalowicz’s official site.

4. How to Win Friends & Influence People by Dale Carnegie

  • Why read it: While not strictly about business logistics, running a business is fundamentally about managing relationships. This book is a masterclass in communication, negotiation, and building the social capital needed to lead a team and close deals.
  • Where to find it: Explore summaries and local purchase options on Simon & Schuster.

5. The E-Myth Revisited by Michael E. Gerber

  • Why read it: Many men start businesses thinking they are an entrepreneur, when in reality, they’ve just created a stressful, 80-hour-a-week job for themselves. Gerber teaches you how to build systems so that your business can eventually run without your constant intervention.
  • Where to find it: Learn more about the E-Myth concept on HarperCollins.
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Mike, Editor

After leaving the army and training in computers, Mike has lifetime of experience working in the UK, USA, Europe and the Middle East for banks, utilities, universities, government, etc.

He's now turned his hand to writing and curating a website aimed at men looking for advice on leadership, dating, confidence, etc.

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